Instead of switching to aluminum or glass bottles, Coca-Cola is focusing on recycling, pledging to make all consumer packaging 100 percent recyclable by 2025
. The beverage giant will not stop using single-use plastic bottles because consumers still want them, said Bea Perez, the brand’s head of sustainability, at the World Economic Forum in Davos, Switzerland.
Customers like the bottles because they’re lightweight and resealable, Perez told BBC. “Business won’t be in business if we don’t accommodate consumers.” Instead of switching to purely aluminum and glass packaging, which Perez said could increase the brand’s carbon footprint, Coca-Cola is looking at changing up bottling infrastructure and focusing on recycling. The company’s sustainability goals,
, include making all consumer packaging 100 percent recyclable by 2025, and using packaging that’s made of at least 50 percent recycled material by 2030.
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