Coachella is back after being shuttered by the pandemic. We take a look at the Do LaB stage, created by three brothers, as a renegade event.
"Our history at Coachella has been very renegade," said Josh Flemming, who oversees the design and structure of the Do LaB stages, which evolve every few years. His twin Jesse curates the music, and their younger brother Dede manages the logistics. They've been a presence at Coachella since 2004, when they snuck in some speakers after hours. One of their DJ friends started spinning music.
"But it's not just about the visual for us, it was about the experience. So we had this dome and we built a waterfall fountain out front," Dede said."It was 110 degrees. And people would just be dying of heat. And we would walk around and hand out trays of sliced orange peels. It was about 'come on in to our oasis.' That's what we called it. An oasis.
Eventually, their underground party house got shut down by the police and fire department. Josh said it was a wake-up call. Dede said they scraped up whatever they could to offer partial refunds and prepayments for future festivals."Some people still feel shafted, and I get it," he recalls."But we did right by as many people as we could."
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