Coach Said to Sell on China’s Tmall for Third Time

.Coach is partnering with Tmall in China for the third time.

Coach is partnering with Tmall in China for the third time coming in September, according to market sources.

The American handbag maker entered Tmall again in September 2015, but left the platform after a year and announced it would instead build its own shopping platform on WeChat.“We are expanding globally with the focus on the Chinese consumer,” said Victor Luis, chief executive officer of Tapestry, adding that business in China once again outperformed for the quarter.

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