With his View Askewniverse, KevinSmith not only popularized the concept of a shared universe but also created a lasting legacy of championing pop culture.
It is no secret that the film industry of today is dominated by franchises. Familiar characters and storylines are considered more of a surefire bet to draw people to theaters in an increasingly cutthroat market. Perhaps nobody understands that better than Kevin Smith, whose film Clerks III hits theaters this month.
As his peers moved on to more ambitious projects to satiate their bulging egos, Smith always appeared more comfortable staying put in the mundanity of the world he had already established. Clerks worked so well because of its smallness, both in scope and ambition. Dante and Randall were average guys in an average New Jersey town, working at an average convenience store, having average encounters with average customers.
Jay and Silent Bob Strike Back Movie CLIP - Another Day at the Quick Stop HD It felt as though Smith just could not let go of his initial success. His adoration for the authentic world that he recreated with Clerks may have been something real for him to hold onto as he entered the artificiality of Hollywood. The foulmouthed Jay and the wise Silent Bob became his own version of Batman and Robin, or Mermaid Man and Barnacle Boy.
That stasis has not really gone away. Smith declined in popularity and critical acclaim with each successive film, even as he ventured out of his comfort zone. The industry largely left him behind, and he turned his attention to podcasting. Then in 2018, Smith suffered a massive heart attack. Along with major lifestyle changes, Smith returned to the View Askewniverse, first with Jay and Silent Bob Reboot in 2019, and now with Clerks III.
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