MONTREAL — The City of Montreal says the owner of a more than 100-year-old home has violated city rules by allowing it to be painted in neon colours as an ad for telecom company Koodo.
A Toronto-based advertising firm recently transformed the Victorian-style duplex into an oversized Koodo ad by painting it in the company's chosen palette of hot pink, with accents of lime green, purple, teal and orange.
"Before launching this activation, we asked for and followed the guidance and instructions provided to us by a representative of the City of Montreal," wrote Isabelle Bonin of Plus Company, which collaborated on the campaign.
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