More than 100 public health and anti-tobacco organizations are calling on Facebook, Instagram, Twitter and Snap to take ‘swift action’ to curb marketing of tobacco products
- More than 100 public health and anti-tobacco organizations are calling on Facebook Inc, Instagram, Twitter and Snap Inc to take “swift action” to curb advertising of tobacco products on their platforms.
No law specifically prevents online tobacco or e-cigarette marketing, but social media firms have policies limiting it. The health groups said in their letter that the use of online personalities creates a “loophole” in those policies and allows “rampant marketing” of tobacco and other nicotine products to youth.
But the same restriction would not apply to posts by paid influencers that depict tobacco products favorably without explicitly saying that people should buy them, Otway said. A Reuters review of Twitter policies shows that its tobacco promotion ban does not include such marketing posts by individuals.
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