Cirque du Soleil Entertainment Group is developing a virtual experience to run on online game platform Roblox.
The Montreal-based company announced details on Wednesday, saying “Cirque du Soleil Tycoon” will allow users to build a performance involving acrobatic artists, costumes, crowds and staging, and include behind-the-scenes details about how productions come together.
It is part of a Cirque du Soleil mission to “diversify its offering beyond live shows,” the company said in a news release, and attract a new fan base on Roblox’s network of more than 66 million daily active users. Considered a top name in the metaverse industry, Roblox is an online gaming platform that allows its users to play a variety of games uploaded by third parties.