Cineplex Inc. says it will appeal a record $38.9 million fine for deceptive marketing practices imposed by the Competition Tribunal.
Tara Deschamps, The Canadian PressEllis Jacob, CEO of Cineplex, joins BNN Bloomberg to discuss the company's Q2 earnings and growth strategy.
“The consumer is deceived or led astray by the contradictory and incomplete information on Cineplex’s tickets page, which obfuscates the existence and quantum of the online booking fee,” the tribunal said in a two-page information outlining its decision. Cineplex, however, vehemently denied the accusations, saying moviegoers are promptly told about fees they may face and can avoid them all together by purchasing seats in-person at a theatre.The company said in a statement it was “shocked” by the decision and pointed out that online booking fees are presented on its website and app “in a clear and prominent manner.”
On top of the fine, the tribunal ordered Cineplex not to engage in the same conduct that prompted the case for a period of 10 years.
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