Sean Gamble told an investors conference major studios can better manage risk by releasing movies in theaters and then shifting them earlier to online platforms if they don’t perform.
And he sees the exclusive theatrical window that the major studios are increasingly touting as the pandemic eases allowing film titles to do better with audiences when they eventually land on streaming and other ancillary platforms. “It’s a big promotional and marketing vehicle. It creates a bigger impact when those films go onto those [streaming] platforms and subsequent distribution channels,” Gamble said of the theatrical window.
Gamble also talked about current inflationary pressures on food and drink products, and offsetting that by trimming acquisition costs and possibly raising prices at the concession stands. “Our method has been looking at data where we can modestly increase prices to find the sweet spot of maximizing price and volume,” Gamble said.
The Cinemark boss also discussed the industry’s box office prospects for the rest of the year and into 2023. “We’re looking at a strong close to the year,” Gamble said as the exec pointed to upcoming releases for