Cholula’s new product line includes three salsas and three taco seasonings.
known for its signature wooden cap and iconic yellow label, has announced its first-ever category expansion with the launch of six new products. salsa and taco seasoningSalsa flavors include Cholula’s Original, Salsa Verde and Smoky Chipotle. Meanwhile, the taco seasonings are available in three varieties including Cholula’s Original Recipe Mix, Smoky Chipotle Recipe Mix, and Chili Garlic Recipe Mix.
According to Cholula's parent company, McCormick & Company, the new products aim to stay true to the brand's authentic Mexican roots."For three generations Cholula has served as the perfect staple to bring authentic, fresh Mexican flavor to any dish," said Valda Coryat, the company’s North America vice president of marketing, said in a statement.
This news comes on the heels of the launch of the brand’s Reserva Tequila & Lime, the first widely available, 100% agave tequila premium hot sauce crafted with agave tequila. Taco Bell has you covered this holiday season with its creative recipe. "Flavor runs in the Cholula family and our salsas and taco seasoning mixes are no exception to the motherload of mouthwatering taste we bring to each and every recipe," Coryat continued.McCormick & Company is an American food company that manufactures, markets and distributes products including spices, seasoning mixes and condiments. The brand’s products are available across 170 countries and territories.
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