Chip and Joanna Gaines have issued a teasing video for their new Magnolia Network, which is expected to debut next summer and replace the existing DIY Network
The video shows the easy-going couple teasing each other about the story possibilities of the new network, whose offerings remain under wraps beyond generic promises of programming including shows focused on design, community, food, garden and home. It will also have the complete set ofshows, the HGTV home renovation program that brought the Gaines family to national attention before they took a break.
She continued: “When I get nervous or afraid, the part that gets me up every day is that fact that we get to climb these steep mountains together. We have grown to love the unknown and the risks and challenges that come with it. That’s what makes us feel alive and young. We have started the process of exploring ideas for shows and the ways in which we’ll curate and produce them.
Discovery announced the Gaines return in April. Discovery CEO David Zaslav compared the Waco, Texas couple to Discovery partners such as Oprah Winfrey and Tiger Woods in terms of their appeal to viewers. He also invoked Julia Child’s impact on home cooking and the even broader legacy of Martha Stewart.
“They will change people’s lives,” Zaslav said during the company’s upfront presentation to media buyers at New York’s Alice Tully Hall. “When I found out they had left HGTV, I couldn’t breathe. It took all of the air out of my lungs.” Discovery’s $14.6 billion acquisition of HGTV parent Scripps Networks Interactive closed about a year ago, following an announcement from the Gaineses that they were taking a break from television.
In addition to rebranding former Scripps network DIY, plans call for a range of streaming programs, including an eventual subscription service.
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