The new joint venture between Discovery and TV home-renovation and lifestyle gurus Chip and Joanna Gaines has announced its first round of senior executive hires. The trio includes Donna MacLetchie…
and strategy for the network, managing teams in Knoxville and New York. She has been with the company since 2003, most recently serving as VP for brand research and strategy for HGTV, Food Network and Travel Channel. Morris has designed, launched and directed large-scale market research studies, leveraging key market insights and trends to help research, product development and marketing efforts.and communications strategy, managing teams in New York and Texas.
“Having worked with Donna for over a decade, she’s proven to have a keen eye for identifying talent and developing formats, and her passion and energy knows no bounds. Julie is a gifted manager and brings a deep understanding of the audience —she knows how to draw in viewers.
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