A new app claimed “completely free”, “irrevocable” and “perpetual” rights to all content uploaded to its platform
—an app whose name means “to make”—was launched, it proved so wildly popular that its servers crashed repeatedly. Almost as rapidly, a sudden backlash from its many fans nearly unmade it. Technology-news outlets and meticulous netizens who had combed through the terms of its user agreement found that by signing up, users had granted“completely free”, “irrevocable” and “perpetual” rights to all content they uploaded to its platform.is now rated a measly two stars out of five.
Until recently such fakery had required hundreds of images to conjure a convincing clip. But deepfake technology has rapidly improved.’s winning claim is that, as its slogan promises, it takes “just one photo for you to star in all the world’s shows”. But for the best result,requires precise facial mapping, which users can feed into the app by following prompts to blink and move their mouths about.
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