Xreal is looking to compete compete against the Apple Vision Pro that will launch next year, alongside new hardware from Facebook-parent Meta.
Xreal launched the Xreal Air 2 and Xreal Air 2 Pro, which start at $399 and $449 respectively, and go on sale in November in the U.S., U.K. and in select markets in Europe.
Chinese augmented reality firm Xreal on Tuesday launched its next-generation glasses, as interest continues to rise in the technology that many tech giants like Xreal is launching the glasses in the U.S., U.K. and in some markets in Europe. The Xreal Air 2 starts at $399 while the Pro versions starts at $449. The gear will be available for order in November.
The market is seen rebounding in 2024 and growing 46.8% year-on-year, IDC said, likely thanks to the expected introduction of new hardware.Discussing competition in the market, Xreal suggested Apple is marketing the Vision Pro to existing users of Apple products and trying to bring the Apple services from the iPhone or Mac to mixed reality — another term that refers to the combination of virtual and augmented reality.
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