China has overtaken North America as the biggest export market for European films in terms of admissions, according to a new study by the European Audiovisual Observatory. The study found that in 2…
became the most successful European film in China, taking 11.3M admissions alone. The rare success ofAccording to the report, admissions to European films declined from 29.8 to 27.1M tickets sold in North America, representing 28% of total international admissions, slightly ahead of Latin America . However, the U.S. and Canada remained the most significant export market for European films in terms of box office, accounting for an estimated 41% of their global box office revenues.
French and UK productions continue to dominate the export of European films outside Europe, selling 31.8 and 31.7M tickets respectively which cumulatively accounted for 66% of total admissions to European films. Spanish films followed at a distance, selling 12.1M tickets outside Europe, well ahead of Russia and Germany .
The study looked at the volume and the theatrical performance of European films in 12 non-European sample markets, including North America, six Latin American markets, China and South Korea, as well as Australia and New Zealand. The analysis is based on 2017 data.was the most successful European film in the 12 sampled non-European markets cumulatively taking 19.4M admissions, ahead ofAdmissions generated outside Europe accounted for 50% of total non-national admissions to European films.
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