Up to half of children said they watched a vlogger or YouTube influencer concern in 2021, according to Ofcom data. MPs say current employment and advertising laws must be strengthened to protect children - both as viewers and influencers - and online performers, in a now digital world.
MPs are calling for tougher legislation to protect young social media influencers - and their followers - from exploitation.
"However, as is so often the case where social media is involved, if you dig below the shiny surface of what you see on screen you will discover an altogether murkier world where both the influencers and their followers are at risk of exploitation and harm online," said Julian Knight, chair of the committee.
According to Ofcom data, in 2021 up to half of all children said they watched vlogger or YouTube influencer content.The committee has called on the government to strengthen employment and advertising laws to protect children - both as viewers and influencers - and online performers.
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