The third-generation Traverse crossover is designed to be more SUV-like, with a more rugged exterior, a new turbocharged four-cylinder engine and a Z71 version designed to conquer unpaved terrain.
LANSING, Mich. — Chevrolet is loading the next-generation Traverse crossover with its first-ever off-road trim, more standard safety features and larger touchscreens.
"Our new Traverse is designed and engineered to act and look more like an SUV," Scott Bell, vice president of global Chevrolet, said in a statement."Led by the all-new Z71, the 2024 Traverse builds on the success of its predecessor and will undoubtedly enable us to be in more customer driveways." GM in January 2022 announced a US$510 million investment in its two Lansing-area assembly plants in Michigan, including to build the next generation of the Traverse and Buick Enclave at the Lansing Delta Township plant.
The Traverse is an important model in the growing large crossover segment. Since the current generation arrived, it has faced new competition from the Hyundai Palisade and Kia Telluride crossovers and redesigns of the top-selling Toyota Highlander and Ford Explorer. Chevy hopes the Z71 trim will help the Traverse take on the segment's top sellers. The new trim brings a slate of off-road features to the Traverse, including an additional inch of ground clearance, improved stability and handling, 18-inch wheels and all-terrain tires, a unique front fascia, an aluminum skid plate, red tow hooks, a twin-clutch all-wheel-drive system to help with traction and a terrain mode.
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