One Chelsea bidder is using MLSE chair Larry Tanenbaum’s sporting and community credentials to burnish its pitch
With four deep-pocketed suitors preparing to submit bids for Premier League soccer team Chelsea, one group is using Maple Leaf Sports and Entertainment chair Larry Tanenbaum’s sporting and community credentials to burnish its pitch.
To distinguish its bid, Mr. Tanenbaum’s consortium plans to stress the devoted fan following for MLSE teams such as the NHL’s Toronto Maple Leafs and the recent championships won by the NBA’s Toronto Raptors, MLS’ Toronto FC and the CFL’s Argonauts.“Larry has always considered his role a sacred trust with the coveted fans of these iconic clubs,” said a letter to the group running the Chelsea sale and obtained by The Globe and Mail.
The pitch also stressed Mr. Tanenbaum’s commitment to women’s sports, saying that professional women’s basketball and football teams are planned for Toronto. The letter said the group’s “commitment to advancing Chelsea FC Woman will be unwavering.”
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