If you brew it, they will come. In tonight's special report, Dane Placko taps into a new travel trend that has tourists “pouring' into the Land of Lincoln.
If you brew it, they will come. In tonight's special report, Dane Placko taps into a new travel trend that has tourists "pouring" into the Land of Lincoln.In tonight's special report, Dane Placko taps into a new travel trend that has tourists "pouring" into the Land of Lincoln.
Not only does he see customers come from near and far during their annual Oktoberfest but also during a special release of one of his craft brews. The Illinois Craft Brewers Guild says more people are traveling to Illinois and exploring the state because of the breweries. When they do, beer tourists like to combine one favorite pastime with another.
"I think the demographic we get here is from all over the Chicago area and I think the breweries are part of the reason why people would come to this area," said Chris Curren. "You can hop from brewery to brewery and then go out and have a decent meal.""We have two major crossroads not too far from us," said Jamie Albert, owner of Will County Brewing Company. "A mile away, we have I-55 and we have I-80, so we do get people that are traveling through the area.
If you head back toward DuPage and Cook counties, craft brewers there are seeing similar tourist traffic.With brewers who have trained in Germany or Belgium, he says beer drinkers are drawn to all three of their locations and nearby adventure experiences only add to the trip.
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