Chat groups redefine sports fan communities, one message at a time

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Chat groups redefine sports fan communities, one message at a time
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In Edmonton, Kim Moore’s phone routinely blows up with a series of texts like that. She’s part of a group chat with four friends living in Edmonton and Calgary. During Oilers games, texts typically consist of play-by-play commentary. On non-game days, the group shoots fun sports tweets and TikToks back and forth.

Such groups help to meet a huge need for sports fans, providing a sense of belonging, says Dr. Ben Schellenberg, an assistant professor at the University of Manitoba’s Faculty of Kinesiology and Recreation Management. Today, the chat group has evolved from hockey talk to include chatter around the Toronto Blue Jays, Formula 1 racing and a bit of NFL football. The group name has also changed to reflect their state of mind as Oilers fans. It was once called ‘Sad Sports Fans’, but was renamed ‘Cautiously Optimistic Sports Fans’ after the playoff run last season.

He’ll only mute the chat alerts when he’s at a game in person. “I try to pay attention to the people I’m there with. The last thing you want is getting a bunch of notifications or buzzes in your pocket. You want to watch at key moments.”

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