Charmin's new 'Forever Roll' is a massive roll of toilet paper targeted at millennial customers (via CNBCMakeIt)
, the roll is "8.7 or 12 inches in diameter, compared with roughly five inches for conventional rolls" and "can sit between toilet and wall — unused space in nearly any bathroom, P&G researchers found."that the company believes the Forever Roll will be especially useful to millennials who may be living alone or in limited square footage.
"Since our TP can last up to one month, that means it takes up less room for storage than a larger pack of TP would, and the Forever Roll can be delivered directly to your address to save the hassle of carrying TP and other purchases into your home."citing the U.S. Census Bureau, 35.7 million Americans, 28% of households, live alone today, up from 13% of households in 1960 and 23% in 1980.
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