Changing the face of customer engagement with 5G paid TMobileBusiness
In Bridge's view, business email communications have become disappointingly impersonal. When an email from a company hits customers’ inboxes, most people instinctively know it's a mass, automated communication, he says. For many recipients, those messages are all too easy to ignore. According to digital marketing company Hubspot, the average marketing email open rate is. But Bonjoro’s staff envisions a day when consumers react more positively to those interactions.
A secondary effect of slow upload speed is its impact on battery life. Ideally, Bridge wants Bonjoro customers to be able to sit down on a park bench and record 20 quick video responses to customer emails—but a dying phone battery will send them back to their desks."We want people to be flexible and agile and do these things when they want to do them," says Bridge."And 5G is going to open up that opportunity to more people.
"If that GIF loads slowly, that's going to have a detrimental impact on the results customers get," Bridge says. Small but memorable issues like this are all potentially resolvable once next-gen networks are the business standard.Bonjoro's anticipation of next-gen networks may be specific to its product, but the company’s story—from its origins to its outlook—has broader implications for the variety of business opportunities unlocked with 5G.
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