Multiplex company CGR Cinemas is bringing an immersive cinema experience to Los Angeles, starting with SpiderManFarFromeHome and HobbsAndShaw.
French multiplex company CGR Cinemas has revealed that it will install its first premium large format branded cinema system, ICE Theater, in the U.S. this fall at Regal L.A. Live in downtown Los Angeles.
The ICE Theater brand launched more than two years ago, combining laser projection and immersive sound technologies with CGR's ICE Immersive technology, which features five non-reflecting LED-panels flanking each side of the auditorium to fill the moviegoer’s peripheral vision with complementary colors from the front screen.
This brand initially launched in France, where these auditoriums account for 32 of CGR Cinemas’ total 680 screens. According to CGR, 75 percent of CGR’s box office revenue in 2018 was generated by ICE screens. CGR is also expanding the ICE brand in the Middle East and Northern Africa via VOX Cinemas.
Said Shelby Russell, senior vp of L.A. Live marketing and cinemas, “We are always looking to showcase cutting-edge technology to provide movie-goers the best possible experience, and thrilled that our L.A. Live movie-goers will be the first in the country to have this one-of-a-kind movie experience.”are among the latest movies set to be released for the ICE format. CGR’s in-house postproduction team creates the ambient images for the panels and syncs them to each movie.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Immersive Theater Technology Set for US Debut in Los AngelesFrench multiplex company CGR Cinemas has selected the Regal LA Live as the first U.S. theater to use its Immersive Cinema Experience technology. The ICE format will be unveiled in the fall at the d…
Read more »
Immersive or distracting? Regal L.A. Live to experiment with 'ambient' movie theater techRegal L.A. Live is introducing a French movie theater technology that enhances the onscreen action with five LED side panels in the auditorium.
Read more »
Immersive Theater Technology Set for US Debut in Los AngelesFrench multiplex company CGR Cinemas has selected the Regal LA Live as the first U.S. theater to use its Immersive Cinema Experience technology. The ICE format will be unveiled in the fall at the d…
Read more »
WTO opens way for Chinese sanctions against U.S. tariffs in Obama-era disputeThe United States did not fully comply with a World Trade Organization ruling an...
Read more »
U.S. Senate opens hearing into Facebook plans for Libra cryptocurrency'Facebook has demonstrated through scandal after scandal that it doesn't deserve our trust,' Sen. Sherrod Brown said in his opening remarks.
Read more »