What will watching TV be like in the 2020s? The CES gadget show will offer some glimpses, as companies strut out celebrities such as Mandy Moore and show off shorter viewing experiences for the mobile era.
The annual technology show is typically a hotbed for the latest television sets, robots and fitness gadgets, but new entertainment options fueled by technology are joining the mix. TV stalwarts such as NBC and CBS will join upstarts like mobile-focused Quibi and free service Tubi to discuss what the next generation of TV might look like.
It's not the first time television and entertainment companies have used CES to set out a road map for TV. During the 2015 show, satellite TV company Dish announced a cheaper, cable-like package of TV channels delivered over the internet as fewer people, particular younger ones, sign up for cable and satellite subscriptions. Offerings from Sony, DirecTV, Google, Hulu and others soon joined Dish's Sling TV.
"Bets have been made and billions of dollars have been spent on content," said Peter Csathy , founder and chairman of digital media consulting firm CreaTV Media. "Those numbers will only go up as all these Goliaths and then the new guys coming on board are all looking for ways to break out." "We want to take a phone, a device that was not actually designed to watch video on, and make it into a great watching device," Whitman said in an interview. "At CES there is a long history of technology enabling new ways to tell stories."
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