CEO spending $100 million on digital ads says Twitter and Snap aren't 'monetizable' yet.
in the second quarter from a year earlier to reach $727 million, thanks to 29% growth in the U.S.
Rubin added the company has seen recent growth. He said Fanatics had $250 million in revenue when he bought it back from eBay earlier this decade and will be over $3 billion next year. Rubin said the NFL is Fanatic's biggest business. The first game of the NFL's 100th season was Thursday night, with the Green Bay Packers defeating the Chicago Bears, 10-3. It was televised by NBC.
"We're having a great year. During the game last night against last year's game, we were up 30%, and those are big numbers," he said. "Since August 1, we've been up 25%." "People always talk about media ratings, but you really consume media in so many different places," he said. "Today for me, I really consumer all of my media and clips [on] social media. I'm getting it from Instagram, I'm getting it from Twitter."
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