Despite the team's loss Sunday, businesses near the TD Garden in Boston and C's fans remain optimistic.
Hamilton noted how business has been picking up, especially after COVID-19 restrictions were relaxed in Boston.
“When all that dropped, that doubles, triples, quadruples our sales because we're getting people from out of state who are comfortable coming in and not worried about what they need to show or what restrictions we're doing,” he said. “So with that timing up with the playoffs right now it's kind of like the perfect storm of good business for us.”
“I'm sure they haven't seen business like this in a while. It's been a long, cold, hard winter," Haggen said."So, we're all happy to come and support them. As long as they're pouring the beers, we're going to be drinking them.” And while Celtics fans were not out to celebrate the game itself, the few Bucks fans who were in town were doing just that.
“We're going to have a couple of drinks tonight and we're going to celebrate it," said Milwaukee fan Jason Mackie."But there's always Game 2.”