As CBS and Viacom put the pieces back together again and rejoin after nearly 15 years apart, it also means that the former Paramount TV studio assets will be back in the same family as Paramount…
When Sumner Redstone reversed course in 2005 and split CBS and Viacom back into two separate companies, Paramount Network Television moved to CBS, which merged it with CBS Productions. First renamed CBS Paramount TV, after three years it shed the “Paramount” name and became just CBS TV Studios — now one of the top suppliers of programming to network, cable and streaming services.
There’s plenty of precedent for congloms to house more than one studio: Disney, for example, has ABC Studios, 20th Century Fox TV, Fox 21 and ABC Signature Studios all under its purview. NBCUniversal has both Universal TV and Universal Content Prods. as completely separate units. The irony of putting Viacom and CBS back together isn’t lost on anyone. When the companies were split, most pundits placed their bets on Viacom as the big winner of the two. CBS was considered the “old media” company, which included the broadcast network, radio and TV stations, an outdoor advertising unit, and the publisher Simon & Schuster.
In handing the studio to CBS, the split also gave the Eye network ownership to some of the biggest titles in TV history. CBS TV Studios’ library is actually a combination of previously merged entities such as Desilu, CBS Productions, Paramount TV, Viacom Prods., Spelling Television, and even the original in-house productions at NBC and ABC.
Not only is that library valuable in an age of streamers looking to bulk up their offerings, but it also provides plenty of fodder for this reboot/remake age.
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