CBS Taps Amazon Executive as Chief Marketing Officer

Long-time network marketing chief George Schweitzer will serve as chairman of the division in 2019-20 before handing the reins to Mike Benson.

CBS has named a successor to long-time network marketing head George Schweitzer, although Schweitzer isn't stepping down anytime soon.

"George Schweitzer is a marketing legend whose leadership and showmanship has defined both excellence and innovation,” said CBS chief creative officer David Nevins. "His resumé of accomplishment spans every division and daypart of CBS, with boundless admiration and respect for his work coming from every corner of the company.

Prior to Amazon, Benson was chief creative officer for the Time Warner Global Media Group and spent a dozen years at Disney, serving as executive vp marketing for ABC Entertainment Group.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

THR /  🏆 411. in US

Canada Latest News, Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Groundswell Taps Shannon Gaulding For President Of Production PostEXCLUSIVE: Michael London’s Groundswell Productions has tapped Shannon Gaulding to be president of production, overseeing film and television. Gaulding joins from Hollywood Gang Productions, …
Read more »

Amazon’s Mike Benson Will Succeed George Schweitzer as CBS Marketing ChiefGeorge Schweitzer has enjoyed a broad career out of a very narrow practice. He finds new ways to get people to watch more TV. Those methods can range wide. He once tucked a paper-thin interactive v…
Read more »

After $40-million embezzlement, former CBS credit union manager gets 14 years in jailEdward Rostohar, 62, of Studio City, admitted he gambled away much of the money and spent the rest on private jets and expensive cars and watches.
Read more »

CBS Credit Union Manager Gets 14 Years for $40M EmbezzlementEdward Rostohar admitted he used the money to fund a gambling habit, buy luxury cars and watches, and travel by private jet.
Read more »

Amazon’s Mike Benson Will Succeed George Schweitzer as CBS Marketing ChiefGeorge Schweitzer has enjoyed a broad career out of a very narrow practice. He finds new ways to get people to watch more TV. Those methods can range wide. He once tucked a paper-thin interactive v…
Read more »