CBS Sees Primetime, Late-Night Advertising Gains From Upfront (EXCLUSIVE)

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CBS Sees Primetime, Late-Night Advertising Gains From Upfront (EXCLUSIVE)
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Despite an array of new video options, Madison Avenue is still placing big bets on one of its standbys. CBS expects the volume of advance advertising commitments placed against its next primetime s…

Despite an array of new video options, Madison Avenue is still placing big bets on one of its standbys. CBS expects the volume of advance advertising commitments placed against its next primetime schedule to rise 5% to 6%, according to a person familiar with the matter, and advance commitments placed against its late-night programming to [...

Paramount Network is doubling down on its relationship with Taylor Sheridan. The cable network has ordered a new unscripted series created by Sheridan, the co-creator of the hit Paramount Network scripted series “Yellowstone.” The series is titled “The Last Cowboy.” It chronicles the lives of eight men and women who compete on the regular reining [...]Demi Moore is the latest name to jump aboard UCP’s “Brave New World” series.

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