CBS Corp sees advertising prices rising for its slate of TV shows in the upcomin...
- CBS Corp sees advertising prices rising for its slate of TV shows in the upcoming fall programming season, executives said, as the TV broadcaster and media company on Thursday reported first-quarter revenue falling short of analysts’ estimates from weaker content licensing and distribution sales.
Executives expressed confidence that 25 percent higher prices for ads sold closer to current primetime shows’ air dates, known as the scatter market, suggested prices would also increase for fall shows it plans to preview to advertisers in the next two weeks during the upfront sales season. “In addition to producing more content for our own brands, our studios are also creating more programming than ever before for third parties,” said Ianniello. “We are now producing 80 series across 15 broadcast cable and streaming outlets. That’s nearly double the number of series and triple the number of outlets from just five years ago, and it includes a number of high-profile projects as well.”
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