Activism isn't a competition. OpEd
as seeing “marginalization [as] a competition of determining the relative weight of overall oppression of individuals or groups.” Parading the act of caring for one another to get attention or earn personal clout iswhat activism feels like on social media. These dynamics are essentially counterproductive to the real work of organizing, which depends on ever-growing solidarity and building community to effect change.
Hypocrisy and wastefulness abound. Just think about the salaries being paid to the already-wealthy celebrities involved, the cost of the international travel that’s baked into the show’s premise, the lodging and feeding of the activists, and, presumably, the price of adhering to COVID-19 protocols.
A massive entertainment conglomerate is trying to commodify the hard, unglamorous work of activism in a neat, celebrity-spangled package.
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