Selling commercials for the Super Bowl, once one of the least complicated processes in modern media is growing infinitely more complex. In 2024, Paramount Global will air Super Bowl LVIII on CBS an…
. In doing so, the company has created a few new wrinkles that TV networks in charge of televising the game typically don’t have to face.
Some Super Bowl sponsors may opt to “run a different piece of creative if they choose on Nickelodeon,” says John Bogusz, executive vice president of sports sales at CBS, speaking Tuesday during a press event. He also noted the company would have “to deal with a handful of units” tied to alcohol and wagering that probably could not run on Nickelodeon.
,” or sports telecasts tailored for audience niches, such as kids, women, or gamblers. Disney’s ESPN continues to try new concepts, including a “Monday Night Football” telecast hosted by the chatty gridiron brothers Eli and Peyton Manning. ESPN executives have suggested stronglywhen Disney gets the right to broadcast the Big Game in 2027.
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