The nascent CBD industry is trying to work through the kinks at the same time demand is ramping up, leaving producers frustrated and consumers with unreliable products.
It's Hollywood's new favorite beauty product. It's the superfood du jour. Demand for CBD is so strong that companies are scrambling to infuse their products with it, but the CBD they're finding isn't all that great.
The current supply chain — from plants, to extraction, to labs — is riddled with issues. And the nascent industry is trying to work through the kinks at the same time demand is ramping up, leaving producers frustrated and consumers stuck trying to sift good products from bad ones. People have been growing hemp illegally for years. Farmers have kept their operations quiet and developed their own techniques that are all a little different, said Christian Cypher, a senior vice president at Pyxus International who is leading the agriculture company's cannabis work.Most hemp farmers are growing the plant like a tomato, a process that's expensive and intensive, said David Williams, an agronomist at the University of Kentucky who studies hemp.
Arcadia Biosciences, a company that has bred wheat to be more fibrous, recently entered the cannabis space with the aim of growing hemp that produces more CBD and no or reliably low THC. Federal law says CBD is legal so long as it contains less than 0.3 percent THC. There aren't any federal laws requiring companies to test CBD, whether it goes into beauty or food products. Some farmers or manufacturers send their extracts in anyway, and they're learning that lab tests are working through a similar learning curve as the rest of the supply chain.
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