The CRTC\u0027s decision comes despite its admission that it heard significant concerns from a host of experts, journalist unions and industry groups
The CRTC’s decision comes despite its own admission that it heard significant concerns from a host of experts, journalist unions and industry groups about the public broadcaster producing its own branded content during hearings in 2021.
Other groups, such as the Quebec Community Group Network, pleaded that Tandem “could have an impact on the journalistic independence and integrity of the CBC and ultimately, that the initiative could undermine the credibility of the public broadcaster.”Article content “In December 2020, after a thorough review of branded content directives at CBC and Radio-Canada, we issued guidelines that strengthen and clarify the boundaries between our journalistic content and advertising, so that there is no confusion between the two,” Mar said.
The ruling also orders CBC to ensure no journalist or host participate in the production or presentation of branded content. “This is a disgrace and a major setback for the idea of a non-commercial public broadcaster in Canada.”that a group of 35 former CBC/Radio-Canada employees, including former Governor General Adrienne Clarkson, who was an executive producer at the network, past CBC News Editor-in-Chief Tony Burman and former CBC Ombudsman Esther Enkin, signed a letter demanding the CRTC “investigate” CBC’s use of branded content.
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