As Carol’s Daughter turns 30, founder Lisa Price reflects on the lessons she’s learned at the helm of one of natural hair care’s leading brands.
. The brand’s rise to success was somewhat of a slow burn; it launched in 1993 and steadily gained traction in the industry. But Price says it wasn’t until 2001 — eight years into the business — that she was financially stable enough to take out a loan. And even then, she was prevented from doing so at her neighbourhood bank — a decision she feels was racially motivated. “There was a question about whether or not the money I’d be bringing in would be legitimate,” she says.
With time, she came to understand her customers’ frustrations. “I had to step back from the situation and look at it through the lens of the consumer,” she explains. “I realized it wasn’t about me. It was about our. When we, as Black people, have trusted others with our things, they have stolen from us. I learned that my role is to mentor other entrepreneurs and cheer them on so this gets easier each time one of us does it.
knew about the brand, so I later sent her a gift basket as a thank you, and she sent me a thank-you note back. That made me melt.”“During that episode, Oprah said our foot cream was fantastic. At the time, we had a lotion and a foot butter. We didn’t know which one she meant so we put both on our website’s home page. After the episode, we sold a ton of foot products.”“Mary was a fan of our Almond Cookie Shea Soufflé. We worked together for a few years, creating and selling her fragrances.
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