Danish beer company Carlsberg revealed two new recyclable prototypes of the sustainably sourced wood fiber bottle. One version is lined with a thin film of recycled PET plastic to keep beer from seeping out. The other uses a bio-based lining.
On Thursday, the Danish beer company revealed two new recyclable prototypes of the sustainably-sourced wood fiber bottle it hopes to eventually bring to market. One version is lined with a thin film of recycled PET plastic to keep beer from seeping out. The other uses a bio-based lining. The prototypes will be used to test the linings. For Carlsberg, the innovation is a way to lower its impact on the environment and present consumers with an interesting new option.
To move things forward, Carlsberg has been partnering with packaging experts and other companies. On Thursday, Carlsberg said that Absolut, Coca-Cola and L'Oréal are joining its efforts to develop effective paper packaging. More partners can help drive up mainstream demand for the type of materials it needs. The world's biggest brands have a garbage problem. This man can help Shingleton noted that Carlsberg isn't hoping to replace its cans and bottles with the new model.
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