'People that are taking risks that are sufficient that they feel they need to wear helmets are not welcome to work for us,' Knowles tweeted on 4 February.
, a Dutch mobility group. Pon.Bike—with its recent purchase of the Cannondale Sports Group—is now one of the world’s largest high-end bicycle interests.)“I worked with schools, getting young people using bikes,” he said.
He stated that the most significant risk to cyclists was from motorists and that cycle helmets offer little to no protection against impacts from cars and trucks.“We transport people on the front of our bikes,” Knowles stated. He believes cyclists who wear helmets may take more risks than cyclists who don’t, a concept known as risk compensation.
The firm suffered during the pandemic but is now looking to bounce back. Despite revenues of $168,000 in November last year—a run rate of $2 million, said Knowles— it remains a loss-making business.“We’re only five years in; our priority is growth and delivering the best possible outcomes.”
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