In the music video for “Por La Familia,” a new track from Carín León and BorderKid, León is whisked away into a surrealist landscape inspired by Mexico.
Carin Leon performs at the Latin American Music Awards in Las Vegas on April 20, 2023, left, and Red Bull driver Sergio"Checo" Perez, of Mexico, appears during the Singapore Formula One Grand Prix at the Marina Bay circuit in Singapore on Sept. 15, 2023. Perez appears in the music video for Por La Familia, a new track from Carn Len and BorderKid. a new track from Carín León and BorderKid, León is whisked away into a surrealist landscape inspired by Mexico.
It might seem like an unusual pairing on paper, but bringing León and Pérez actually makes a lot of sense: they're both global icons in their respective fields, bringing Mexican culture to the masses. León is a celebrated voice in Mexican music, proving genres like banda, mariachi, norteño and sierreño are international, not “regional Mexican music,” as his work — and the work of his contemporaries like“I'm a very big fan of Checo. I feel like every Mexican right now, he's our biggest star in sports. We are proud of him for what he is doing for Mexican culture,” León says. “We're happy to bring the world of music and Formula One together.
Appreciation is mutual. “Carín León is very famous and important in our country,” says Pérez. As a fan of his music, he jumped at the opportunity, connecting withHe says he's noticed a deeper intersection between the sport and music — particularly Latin Music, with Maluma performing at the Grand Prix in Miami this year, and J Balvin taking the stage at the first ever Las Vegas race next month. “Latin music is having a great time,” says Pérez.
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