Perhaps the brand will persist, either via merger or expansion. But a league is more than a logo, and the conference we all loved and hated is effectively dead. ~ ChristianCaple via SeattleSports
It takes about two hours to drive from Husky Stadium to Vantage, Wash., a census-designated place in Kittitas County along the Columbia River. This isn’t quite the halfway point between the University of Washington and Washington State University, but it is unofficially so. It’s where you exit Interstate 90 and steer onto Highway 26 toward the Palouse. Maybe you stop there for gas, or to use the restroom. Maybe you just keep driving.
For more than a century — with a slightly varying membership — each corner of the Pac-12 combined to form a league unique in geography and culture. It produced big winners and spectacular losers, piles of passing yards and years of late-night zaniness. It fomented natural rivalries and secondary disputes, each school developing its own history and traditions with every other.
It had budgeted for a larger TV contract come 2024-25, after the Pac-12’s current deal expires. With USC and UCLA in the conference, a boost in TV revenue would have been a slam dunk. Without them, not so much. Washington viewed the deal commissioner George Kliavkoff brought to the conference presidents — heavy on streaming, via Apple TV+, with incentives tied to subscription growth — as simply untenable.
The UW Board of Regents met in executive session Thursday night. They were briefed on the details of the Pac-12’s proposed deal, and about where things stood with the Big Ten. They adjourned with the situation still fluid, I’m told, but with faith that Cauce would make the right decision. It couldn’t have been easy.
You can bet there are many sighs of relief — and much fist-pumping — in the UW football offices today. The Huskies are about to secure their future in the richest conference in college athletics.
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