This grocery store is being called out for introducing a dystopian digital pricing system.
“When inflation is low, companies absorb small changes in prices and only move when there is a big change or a sustained change”is an activity that many of us dread. It often feels like the price of food rises every single week, and if you only have the opportunity to shop during busy times, you have to be mentally prepared to fight off crowds before going.
“But what people don’t realize about groceries is that, except for raw produce, most of the cost of food is packaging, shipping, and advertising. So even if egg prices are low, if the cost of shipping eggs, or the cost of the cartons, goes up a lot, then so does the price,” Michael shared. Michael says that, when inflation is low, grocery prices change less frequently because it takes time to adjust prices, and it annoys the customers. “All businesses, in fact, operate this way.”
Michael says that, once we have digital pricing in grocery stores, prices will change much more frequently. But this isn’t necessarily a bad thing. “This is more burdensome for the consumer, but it is potentially a good thing because menu prices are sticky going up AND going down.”
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