Videogame studio Capcom Co. may sell more copies of games in India than in China within a decade as the publisher behind the Resident Evil franchise looks to new markets for long-term growth, according to Chief Operating Officer Haruhiro Tsujimoto.
Key to the Osaka-based company’s strategy are securing local tie-ups to lift the profile and sales of its PC games in emerging markets and expanding its offerings of console-quality titles to smartphones, the 58-year-old executive said in an interview. India is a focus area, he said.
The studio, which houses hit franchises such as Street Fighter and Monster Hunter, is seeking partnerships to market its titles in India and Southeast Asia. Local device makers and influencers may help Capcom expand further in high-margin digital downloads, which now earn 90% of total unit-based videogame sales at the company, Tsujimoto said.
The Japanese company targets annual sales in India of as many as two million copies within the next decade to match or even surpass its operations in China, the executive said. India’s overall video games market is seen reaching $1.6 billion in 2027, almost double expected sales in 2023, according to Asia-focused gaming research firm Niko Partners.
Traditional free-to-play smartphone games are “not a good fit with Capcom’s brand,” Tsujimoto said. Instead, the studio will focus on releasing console titles for download on smart devices, he said. Capcom said earlier this month it will release Resident Evil games playable for Apple Inc.’s iPhones and iPads.
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