Canopy Wants to Redesign How Recommendations Work Online Without Sharing Your Data

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Canopy Wants to Redesign How Recommendations Work Online Without Sharing Your Data
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.ourcanopy's Tonic_App emphasizes privacy in its curated user experience

The app, which Canopy describes as an example of its private recommendation architecture that it will license to third-parties, is the first consumer product from the company and delivers five articles to users’ smartphone every day without requesting any personal information from users or taking any tracking data off the device.

The company says Tonic will recommend articles that will “inform, challenge and enlighten your world” and won’t surface breaking news or “hate reads.” I’ve been testing the app for the past week and the recommendations have been better than articles I’m recommended through Google’s app and on par with recommendations from Pocket, the popular reading app, but without giving up my personal data or reading habits.

One of the biggest problems online is how companies like YouTube and Facebook personalize the content users see on a daily basis. Both use complex algorithms to recommend content for users to watch and read, and they are designed to keep you coming back, which can lead to echo chambers, misinformation being surfaced, and your personal information constantly being collected.

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