Cannes & TikTok Have Renewed Partnership, But Could That Change Amid Crackdown On App?

The CannesFilmFestival has renewed its short film competition partnership with TikTok for a second year in a move that is likely to come under scrutiny amid the global debate over the platform’s privacy and data security record

Film Festival has renewed its short film competition partnership with TikTok for a second year in a move that is likely to come under scrutiny amid the global debate over the platform’s privacy and data security record.

The TikTok partnership was announced in 2022 to fanfare and suggestions the tie-in would help the festival connect with younger generations. TikTok presented the initiative as a success, later announcing that content linked to the short film competition hashtag generated 9.5 billion views. Pushback by Western governments against TikTok has been growing in recent weeks driven by concerns about what happens to the data the platform gathers from users.

Alongside Cannes, TikTok has also recently announced partnerships with France’s upcoming Salon du Livre in Paris in April and theand also has ties with a number of other cultural and entertainment events in Europe.

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