How today’s ready-to-drink cocktail companies are squeezing elaborate cocktail recipes into portable cans
, containing rye whiskey, raw honey, navel oranges, and rock candy.
Perhaps the most important consideration in formulating these drinks is finding the right ingredients: Given that they determine the canned drink’s taste, shelf stability, alcohol content, carbonation level, and more, rarely does a beverage maker find a formula that works on the first go. At Cutwater Spirits, product development is near constant and mostly handled by founder Cherney and the company’s director of quality assurance Gwen Conley. Cherney and Conley typically start by kicking recipes back and forth before bringing ideas to a focus group made up of 15 members of Cutwater’s upper management. From there, successful recipes move on to the company’s tasting room.
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