.Canali1934 is introducing feel-good sartorial garb under the Canali Balance moniker with a little help from a new high-tech textile.
“We are very happy to announce the launch of Canali Balance,” said Stefano Canali, the company’s chief executive officer. “It’s projected into the future and explores a new vision of men’s wear. This clothing range confirms that Canali is a brand with a sartorial soul, able to add value to tradition by interpreting it via a contemporary lens and continuous innovation.”
The men’s wear company has developed a dedicated logo for items in the collection, a stylized “A” nodding to the energy emitted by the body and reflected by the fabric. This is also to appear in the windows of the brand’s flagships that will carry the collection. Set to debut for fall at select Canali flagships, as well as on the brand’s e-commerce, the collection retails for between 590 euros for the vest and 1,950 euros for the overcoat.
Canali said it plans to expand the use of the high-tech fabric to other categories and products. It will also distribute the Balance collection via select retailers in the future.The innovation is not new to the fashion world, but Canali’s project marks the first time such a treatment has been applied to formalwear. Italian suppliers,
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