The Professional Women's Hockey League (PWHL) completed its first season and launched its second, the Northern Super League (NSL) prepares for an all-Canadian women's soccer launch in 2025, and the WNBA announced its expansion to Canada. These developments mark a significant milestone for women's professional sports in Canada.
The Professional Women's Hockey League played a first season and started a second, the Northern Super League fired its engines for an all-Canadian women's soccer launch, and the WNBA announced its arrival in Canada ."It was hard to believe in 2023 that we didn't have professional women's sports here," said PWHL senior vice-president of hockey operations and Hockey Hall of Famer Jayna Hefford.
It has sports heavyweights in its corner, including international soccer star Christine Sinclair and former CFL commissioner Mark Cohon. "It's gone from concept and theory to reality," said Cheri Bradish, director of Future of Sport Lab and Sport Initiatives at Toronto Metropolitan University's School of Business Management.
"The data and research we've done started to bust those myths. It takes people willing to look again, to look past the myths and seize the opportunities that are there.""Whether it's one individual investing or a team of individuals investing, at the end of the day, there's an investment being made," said sports agent Brian Levine, whose agency handles sponsorship sales for the NSL's AFC Toronto.
"So what's in it for us is absolutely brand exposure and awareness and brand storytelling and differentiation. We are able to show how we are making life in Canada better. We're making sport in Canada better by putting our dollars and our brand aside these new entities and helping them grow."
WOMEN's SPORTS CANADA PWHL NSL WNBA
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