Canadian Western Agribition reports $321K loss in 2021
Last year marked the 50th edition of the Canadian Western Agribition and the first after being postponed due to the pandemic. CWA CEO Chris Lane says that despite the financial loss, he considers last year’s event a success.“Finances aren’t the only measure of success,” Lane said. “To be able to bring together 85,000 people over six days and return to a place of excellence for agricultural promotion and a marketplace…50 years of Agribition, I think was a big win for us.
According to a release from the CWA, the organization still made over $4 million last year, despite the losses.With less limitations this year, Lane says they’re hoping the upcoming Agribition will push them back into the black. “The good news is that Agribition’s business model is strong and has been strong, so we really are in a position to continue to grow the show and even with the loss, continue to build the show for 2022 and years beyond.”
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