Manmade, a Canadian men's underwear brand, is set to air its first-ever Super Bowl commercial during the highly anticipated Super Bowl LIX in February 2025. The company, founded by four friends in Montreal, aims to use the platform to showcase its bold storytelling, innovative designs, and commitment to quality and comfort.
Just over a week away from the NFL’s biggest event, a Canadian company is about to bare all in front of millions of Americans tuned in for the Super Bowl LIX. Manmade , a Canadian brand of men’s underwear, has a 30-second ad slated to play in the upcoming Super Bowl . Anthony Ciavirella, Co-Founder of Manmade , said, “The Super Bowl is the ultimate stage to share creativity and connect with Canadians.
” The Super Bowl is a major milestone for advertisers, especially last year’s event which garnered a record number of viewers when the Super Bowl LVII became the “most watched super bowl on record” with 10 million viewers on TSN, CTV and RDS and 19 million unique Canadian viewers. As a Canadian brand built on bold storytelling and innovative design, we’re thrilled to bring our humour and vision to millions. This isn’t just about premium men’s essentials; it’s a statement. We’re spotlighting an up-and-coming Canadian brand that prioritizes quality, comfort, and functionality—leaving behind the gimmicks and fast-fashion trends.” Based in Montréal, the company was founded by four best friends in 2021 after making a career change from banking to briefs. In 2022, the four founding friends from Montréal, Anthony Ciavirella, Philip Santagata, Robert Marzin, and Roberto Robelo, made their debut on CBC Dragon’s Den. Fast forward to 2025, Manmade’s ad is scheduled to play in the first quarter of the Super Bowl, airing Feb. 9, 2025. According to Manmade, the ad will air once in the English market and twice in the French market. Initially starting out with making premium boxer briefs, Manmade quickly expanded to include T-shirts, socks, and pants. The Super Bowl kicks off at 3:30 p.m. PT on Sunday, Feb. 9 when the Kansas City Chiefs take the field against the Philadelphia Eagles
Manmade Super Bowl Advertising Canadian Brand Underwear
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Canadian News Roundup: From Super Bowl Triumphs to Corpse FlowersThis roundup features diverse Canadian and global news stories, including Canada's soccer team's World Cup aspirations, a Super Bowl victory for the Kansas City Chiefs, and the captivating bloom of a rare corpse flower in Brooklyn.
Read more »
Canadian Sports Roundup: Matthews, Super Bowl, MLB, NBA, and MoreThis news roundup covers a variety of Canadian sports stories, including updates on the Toronto Maple Leafs, the upcoming Super Bowl, Major League Baseball free agency signings, NBA games, and Canadian golfers.
Read more »
Canadian Sports News Roundup: Taylor's Triumph, Canadian Curling Trials, and MoreThis roundup covers a range of Canadian sports news, including Nick Taylor's victory at the Sony Open, updates on the Canadian mixed doubles curling trials, and more.
Read more »
Aritzia, Canadian Tire, Lululemon among Canadian retailers shifting production outside ChinaShoppers come and go from a Canadian Tire store in Ottawa on Aug. 11, 2023.
Read more »
Trump Hints at February Tariffs on Canadian Goods, While Canadian Politicians Back Away from Carbon PricingThis article covers several news stories from The Canadian Press. It starts with US President Donald Trump's suggestion of 25% tariffs on Canadian imports by February 1st, despite earlier indications of a study on trade practices. The article also discusses the three frontrunners in the Liberal leadership race shifting away from the Liberal government's carbon pricing policy. Other news covered includes Statistics Canada's upcoming release of December's inflation figures, thawing permafrost in the Arctic tundra, and a focus on the benefits of small care homes for long-term residents.
Read more »
Trump to Implement Tariffs on Canadian Goods, Prompting Canadian ResponseU.S. President Donald Trump's inauguration speech signaled his intention to impose tariffs on Canadian goods, reversing earlier reports that suggested a delay. Canadian officials have expressed preparedness for this move, outlining plans to defend Canadian interests and jobs.
Read more »