Independent Sen. Marty Deacon has introduced legislation to create a national framework around advertising for sports betting, saying it's gotten out of control since becoming legal in Canada in 2021.
Sports betting ads appear everywhere, including on this billboard at BMO Field in Toronto.
Marty Deacon, who represents Ontario's Waterloo region as an Independent, has coached athletes or been involved with Team Canada at 15 Olympic, Commonwealth and Pan Am Games starting in 1994. Deacon said she supported a move to allow single sports betting in Canada in 2021 to better regulate the industry.
The legislation she's proposed would create a framework similar to how advertising is regulated for alcohol and tobacco.Limiting or banning celebrities and athletes from being in the ads. He said it was particularly bad when he was watching the Toronto Maple Leafs during the NHL playoffs this spring, when there wereduring Game 1 of the series against the Florida Panthers.WATCH | Sports betting has gone full throttle, but has it gone too far?:Ontario's gaming regulator is proposing an end to famous athletes and other celebrities endorsing online gambling, to make it less appealing to young gamblers who are more vulnerable to addiction.
Norman Musengimana of Kingston, Ont., gets the ads on his phone or sees them when watching a game on TV, including soccer, with some players in other countries who have advertisements on their jerseys — something the 20 teams in the Premier League in the U.K.Musengimana said he'd like to see better rules in place for the ads.
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