Ahnaf Ali, Sheetu Latif and Michael Jafine are on a mission to bring a new option to the Canadian fashion scene with their brand, Ahiri.
If you look through your wardrobe, odds are high that you will come across a tag that reads “Made in Bangladesh.” The South Asian country is one of the largest garment manufacturers in the world, with decades of industry experience, and now there’s a new brand looking to merge this expertise with a distinct “designed in Toronto” sensibility.
Focused on essentials with a twist, Ahiri fuses contemporary flair and classic styles to create seasonless staples. Its square-neck knit dress, which was an instant bestseller and is the brand’s most recognizable piece, was dubbed “the butterfly dress” on social media for its eye-catching symmetrical pattern.
Although it has been less than a year since its debut collection launched, the brand already has devoted fans and a successful retail pop-up in Toronto. Jafine, who cut his teeth interning for The Row and Proenza Schouler in New York, believes the line has resonated with consumers precisely because of its ability to push beyond trends and instinctively know what people are searching for to fill the gaps in their closet.
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